The Pasta Tarot

Insight(s)

• Tarot is has become a self-care phenomenon, no longer relegated to tropes of witchery and psychics. 
  
  
• There are over 350 pasta shapes, each style containing deeper meanings.
  

Strategy

• We re-designed the traditional tarot through pasta shapes and our queer Italian-American identities, tapping into people’s love for pasta and personal storytelling.
  

Accomplishments 

• Launch campaign - produced an unforgettable Kickstarter video & campaign, instantly surprassing our funding goal and raising $45k.
  
  
• Publishing deal - negotatiated a deal with the largest publisher in the world, Penguin Random House, without an agent!
  
  
• Sold internationally - 12,000 decks sold in 56+ countries.
  
  
• Partnerships - collaborated with H&M, The Standard to extend the brand into IRL events
  
  
• Expansion - Since launching in 2021, we’ve expanded our brand universe with a scarf (wear it, give readings on it!) and a soon-to-be-announced third projects—always with top tier video campaigns.
  

Press