A creative marketer & entrepreneur with 11+ years of experience building brand worlds, communities, and thumbstopping pieces of content. I’ve led complex teams from insight, to launch, to retention—across CPG, retail, tech, & entertainment sectors. My specialty & passion is in motivating and briefing teams to make content & good design. I believe marketing comms should either have strong utility for the user, or inspire a sense of wonder (a gasp, even!).

A rare person who thinks / strategizes / communicates at the executive marketing level but is native-level fluent in all things "the youth" (social media, Internet culture, Gen Z, the zeitgeist in general).” - former YouTube client

Let’s talk if you want to:

  • Develop insight-driven campaigns and marketing programs
  • Scale your brand universe
  • Make content that feels whimsical, self-aware, current
  • Assemble & brief world-class teams of designers, writers, editors, content creators
  • Tell stories of communities with the nuance they deserve
  • See the big picture but also obsess over the details
  • Collaborate on projects with organization & accountability (I love a project plan)
  • Be kind to each other
  • Do things differently

Services:
  • Creative direction
  • Growth marketing strategy
  • Campaign & insights development
  • Paid media & OOH
  • Project & budget management
  • Analytics & reporting
  • Content creation & production
  • Partnerships development
  • Event concepting & production
  • Copywriting
  • Deck design
  • Basic Adobe Suite

Currently open to freelance & full-time work. Based in Brooklyn, NY.

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