Pop Up Grocer
Director of Marketing,
2021-2024
Led all marketing programs, expanding from a pop-up concept to a permanent store & café.
Insight(s)
- Over 30,000 new products launch every year, making “better-for-you” an extremely competitive space.
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Shoppers are overwhelmed at the options, and emerging brands have to fight for exposure against Big Food™️.
Strategy
- Become the destination to discover new grocer items (for both consumers & industry), through memorable shopping experiences.
- We designed the brand to inspire excitement, wonder and nostalgia for an audience in the mindset of trial and exploration.
Accomplishments
- Rebrand - led a visual rebrand and defined company mission statement
- Social & Creative - led a team of creators, doubling IG following by 21k+ followers and becoming an authority in the latest food & bev trends
- Store Openings - opened stores in NYC, Miami, DC & Denver wearing many many hats, responsible for getting 143K+ people through our doors and buzz in every city
- Expansion - helped company double in revenue, including national partnerships with Nordstrom and The Hoxton
- Events - produced 60+ community-driven events across 4 stores