MakeSpace


Senior Brand Marketing Manager, 2018-2021

Insight(s)

Urbanization is changing the way we live. 3 million people move to cities every week, while apartment sizes are decreasing by 8% YoY. People need more space!

Strategy

  • “Storage without the struggle.”  As an on-demand storage service, we positioned ourself as the antidote to all the stressors and friction associated with self-storage.

  • This “storage without the ___” framework became the backbone of all our marketing campaigns. “Storage without the scaries” for our halloween campaign, for example.

Accomplishments


  • Expansion - helped company expand from 4 → 20 cities

  • Customer Experience -oversaw all public communications and increased positive reviews by 130%—working on incentive programs with the field team

  • Product Development - led production, training & rollout for new bag product, saving company $1.4M in its first year

  • Social - relaunched Instagram under a new editorial & relatable lens, increasing engagement by 207%

  • Advertising - Produced 4 TV spots, running during the Oscars, and countless social ads

  • Mission - defined company mission statement & produced mission video

Press 

Arch Digest,House Beautiful, Apartment Therapy, VICE, Elle, The New York Times


Halloween ad campaign poking fun at the horrors of self-storage
Halloween ad campaign poking fun at the horrors of self-storage
Halloween ad campaign poking fun at the horrors of self-storage
The MakeSpace bag, produced and designed by me, saving the company $1.4M in operational costs in its first year
Graphic to announce our expansion to 24 new cities
Retail concept in Manhattan for customers to drop off their things
Briefed influencer content
Briefed influencer content
Briefed influencer content
Footage captured in warehouse
Company mission video, produced and concepted by my team
Field team photography produced by me
Field team photography produced by me
Field team photography produced by me
Field team photography produced by me
Social content produced and concepted 
Social content
Launch video for new product