MakeSpace
Senior Brand Marketing Manager, 2018-2021
Insight(s)
Urbanization is changing the way we live. 3 million people move to cities every week, while apartment sizes are decreasing by 8% YoY. People need more space!Strategy
- “Storage without the struggle.” As an on-demand storage service, we positioned ourself as the antidote to all the stressors and friction associated with self-storage.
- This “storage without the ___” framework became the backbone of all our marketing campaigns. “Storage without the scaries” for our halloween campaign, for example.
Accomplishments
- Expansion - helped company expand from 4 → 20 cities
- Customer Experience -oversaw all public communications and increased positive reviews by 130%—working on incentive programs with the field team
- Product Development - led production, training & rollout for new bag product, saving company $1.4M in its first year
- Social - relaunched Instagram under a new editorial & relatable lens, increasing engagement by 207%
- Advertising - Produced 4 TV spots, running during the Oscars, and countless social ads
- Mission - defined company mission statement & produced mission video