H2O Limo
Marketing Consultant
May 2024-Present
Insight(s)
- H2O Limo was struggling with brand recognition. Most people didn’t realize they were different from their competitor, The Water Taxi
Strategy
- Develop a TikTok-first, video-first strategy to win over the LGBTQ+ community of the Pines—through humor.
- Saturate the market with new branding, merch, and the color blue.
Accomplishments
- Built TikTok following to over 2,000+ followers, with several viral videos crossing 30k views https://www.tiktok.com/@h2olimo
- Placement in Vogue, as part of Doll Invasion 2024 activation
- Produced a range of sold out merch including custom jockstraps, muscle tanks, hoodies, and hats—working directly with overseas factories on custom pieces.