Allstora


Marketing Consultant,
Feb 2024-Present


Insight(s)


  • Queer voices are being censored, with book & drag bans on the rise

  • Authors make almost no money on the sale of a book

Strategy


  • Launch a bookstore with RuPaul that’s inclusive of all stories, and pay authors double on the sale of a book. 

    Monthly Book Clubs and Membership Perks abound!

Accomplishments 

  • Rebrand Launch - part of the launch team, rebranding ShopQueer.co as Allstora, with RuPaul as the new Co-Founder and Creative Director

  • Email Marketing - manage, design, and write all email marketing in Klaviyo with a focus on revenue generation.

  • Social Direction - manage editorial planning and social creative design 

Press 

New York Times