Allstora
Marketing Consultant,
Feb 2024-Present
Insight(s)
- Queer voices are being censored, with book & drag bans on the rise
-
Authors make almost no money on the sale of a book
Strategy
- Launch a bookstore with RuPaul that’s inclusive of all stories, and pay authors double on the sale of a book.
Monthly Book Clubs and Membership Perks abound!
Accomplishments
- Rebrand Launch - part of the launch team, rebranding ShopQueer.co as Allstora, with RuPaul as the new Co-Founder and Creative Director
- Email Marketing - manage, design, and write all email marketing in Klaviyo with a focus on revenue generation.
- Social Direction - manage editorial planning and social creative design